Case Study: Faulkner Automotive Group achieves higher ad spend efficiency and reach with Netsertive

How we Maximized Ad Spend Efficiency to Achieve a Higher Return on Investment for the Faulkner Auto Group

Faulkner Automotive Group partnered with Netsertive to improve ad spend efficiency and reach more in-market car shoppers who were ready to buy. Using the Netsertive Platform, the challenge was to move beyond a broad digital marketing approach and create a more targeted strategy that could better support ROI across multiple dealership rooftops.

Netsertive built 27 localized digital marketing campaigns tailored to each rooftop, brand, and market need, including conquesting and specific offers or incentives. The result was a 9% increase in clicks, a 14% decrease in cost-per-click, a 30% increase in leads, and a 22% increase in digital reach, with over 99% of the campaign budget delivered on high-quality search queries and less than 1% waste.

Faulkner Automotive Group