Case Study: Mosquito Shield achieves a 32% lower cost-per-lead with Netsertive

How Netsertive Transformed Mosquito Shield's Digital Advertising Program

Mosquito Shield, a leader in residential mosquito and tick control, wanted greater transparency into the performance of its digital advertising across individual locations and its network as a whole. Netsertive was brought in to improve visibility and help drive more inbound phone calls and website traffic at a lower cost than the company’s existing agency.

Netsertive used its Digital Advertising Platform to launch localized search, display, and social campaigns for a pilot group of locations, with custom media plans, creative, and budgets optimized by location. With real-time analytics and daily optimization, Mosquito Shield gained detailed performance insights and saw a 32% decrease in cost-per-lead, along with 767 conversions and 12,066 clicks, leading to expansion of the program to additional locations.

Mosquito Shield

Adam Noble

Vice President of Marketing