Case Study: Head To Toe Brands achieves unit-level revenue visibility and 58% more leads with Netsertive

Head to Toe Brands drives 58% more leads with Netsertive

Head to Toe Brands, a premier portfolio company for franchise brands, faced the common franchising challenge of fragmented systems and siloed data. Their marketing efforts were stuck relying on cost-per-lead (CPL) reporting, which prevented them from connecting campaigns to actual revenue generated at the unit level for their franchisees. To move beyond this guesswork, they partnered with vendor Netsertive and its Multi-Location Experience (MLX) Platform.

Netsertive implemented a closed-loop marketing system that integrated deeply with Head to Toe Brands' CRM, Zenoti, to tie leads directly to purchase data. This solution provided real-time return on ad spend (ROAS) optimization and visibility. The results were significant: The Lash Lounge saw a 58% increase in monthly leads and a 33% drop in cost per lead, while Frenchies Modern Nail Care achieved 100% visibility into marketing-generated revenue, with local campaigns hitting a 2.16 ROAS.

Head to Toe Brands