Case Study: Blue Wave Orthodontics Achieves 243% Increase in OrthoPulse Searches with Netsertive

Blue Wave Orthodontics - Customer Case Study

Blue Wave Orthodontics, a 10-location orthodontic practice in the Tampa metro area, wanted to drive local awareness and demand for both its practice and the OrthoPulse brand. The challenge was promoting the local business while also supporting the brand in relevant markets.

Using Netsertive’s YouTube @ Scale solution, Blue Wave Orthodontics created localized, brand-compliant video campaigns with SmartLaunch, SmartTarget, and SmartAdjust. Netsertive helped deliver strong engagement and measurable lift, including a 33% view rate, a $0.06 cost-per-view, a 28% increase in searches for the practice name, a 38% increase in local OrthoPulse searches, 447 new opportunities, and year-over-year growth of 93% for Blue Wave Orthodontics and 243% for OrthoPulse.

Blue Wave Orthodontics