Case Study: Russ Darrow Group boosts leads and lowers cost per lead with Netsertive Automotive Inventory Ads

Automotive Inventory Ads Boost Leads by 176% at a Lower Cost Per Lead for The Russ Darrow Group

The Russ Darrow Group, a 15-location auto dealership group serving Wisconsin, needed a new way to attract in-market vehicle buyers as more customers researched and purchased cars online. With inventory shortages making availability a key selling point, the company turned to Netsertive and its Automotive Inventory Ads to better showcase immediate vehicle inventory and stand out in a crowded market.

Netsertive launched Facebook Automotive Inventory Ads using dynamic inventory catalogs to target prospective buyers and retarget past website visitors with real-time new and used vehicle listings. The campaign delivered a 176% increase in leads and a 49% decrease in cost per lead, achieving a $22.12 CPL for Russ Darrow Group.

Russ Darrow Group

Kelly Phillips

Marketing and BDC Director