Case Study: America’s Mattress drives 2,933 store visits with Netsertive

America’s Mattress Drives 2,933 Store Visits from a 21-Day Campaign

America’s Mattress partnered with Netsertive to promote its Labor Day Sales Event across 153 locations for the first time. The challenge was to generate awareness, attract qualified shoppers, and reliably track whether advertising actually drove store traffic and in-store visits.

Netsertive used its Distributed Marketing Platform to quickly launch hyper-targeted digital ads aimed at new homeowners, in-market mattress shoppers, website visitors, and lookalike audiences. The campaign generated 2,933 store visits, an estimated $1.1 million in retail sales, and a return of $12.22 for every $1 spent on advertising, with about 1,173 visitors ultimately making mattress purchases.

America’s Mattress

Stephen Day

America’s Mattress