Case Study: a US-based energy drink manufacturer saves 3,200 man-hours per month with Netscribes’ video analytics solution

US-based Energy Drink Manufacturer - Customer Case Study

A US-based energy drink manufacturer faced the challenge of efficiently monitoring and analyzing the effectiveness of its influencer marketing campaigns. With influencers streaming content for extremely long durations, manually reviewing videos to track product placement and promotion was an arduous and time-consuming task. To address this, they partnered with Netscribes for a video analytics solution.

Netscribes implemented a custom deep learning model to detect product logos and active promotion within hours of video content. This solution scraped and analyzed thousands of social media posts weekly and processed over 5,000 hours of video monthly. The implementation saved the client approximately 3,200 man-hours per month, providing quantifiable insights that enabled the energy drink manufacturer to optimize its influencer strategy and make data-driven decisions.