Case Study: a US-based energy drink brand boosts profitable customer acquisition with Netscribes analytics

US-based Energy Drink Brand - Customer Case Study

A US-based energy drink brand with a large eSports following struggled to identify which of its product categories were best for acquiring new, high-value customers. Lacking the internal analytics expertise, they partnered with Netscribes to gain the insights needed to allocate their marketing resources more effectively and improve profitability.

Netscribes analyzed the client's transactional data to evaluate each product category's acquisition contribution, the long-term value of customers acquired, and overall profitability. The analysis revealed that while Starter kits were top at acquiring new customers, they were the least profitable; Tubs were identified as the second-best for acquisition and the most profitable. Armed with these insights from Netscribes, the client was able to create more effective product bundles, define better price points, and design customer acquisition strategies focused on the most profitable products.