Case Study: a leading global audio streaming subscription service gains deep market insights with Netscribes

OTT Music Streaming Provider - Customer Case Study

The client, a leading global audio streaming service, sought to grow its share of the Indian OTT music market by gaining deeper insights into its competitors and evolving consumer behavior. They partnered with Netscribes to obtain intelligence on competitor performance, industry updates, and user preferences to help formulate their social commerce strategy.

Netscribes implemented a three-module solution involving competitor benchmarking, industry monitoring, and social media analysis. This provided the client with a holistic view of the market landscape. Based on the insights from Netscribes, the client was able to identify key growth segments and reprioritize its strategy to better compete.