Case Study: a mid-sized oncology-focused pharmaceutical company identifies key opinion leaders for multiple myeloma with Netscribes

Oncology-focused Pharmaceutical Company - Customer Case Study

An oncology-focused pharmaceutical company needed to identify key opinion leaders (KOLs) in multiple myeloma across Southeast Asia to form a panel of national experts. The client engaged Netscribes and its research expertise to locate hematologists with strong national reputations and impactful speakers in the region.

Netscribes conducted extensive research, including an online nomination survey and CATI interviews with 500 respondents, to gather and sanitize data. Their analysis identified top KOLs based on nominations, experience, and conference participation. The solution delivered detailed profiles of the top 10 KOLs and a final benchmarking report with nine country-specific recommendations, enabling the pharmaceutical company to make informed decisions for its expert panel.