Case Study: a leading US energy drink brand achieves 95% faster reporting with Netscribes

Leading US Energy Drink Brand - Customer Case Study

The customer, a leading US energy drink brand, faced significant challenges with its data extraction and reporting process. The legacy system, which involved extracting data in monthly batches, resulted in a 5-6 day turnaround time that provided stale data for analysis. This lag led to inaccurate business performance reporting, compounded by unstandardized KPIs across scattered data sources and a heavy reliance on difficult-to-manage Excel reports. The vendor, Netscribes, was engaged to optimize this entire process.

Netscribes designed a real-time data warehouse on the Databricks cloud, integrating over 20 data sources to create a single source of truth. This solution fully automated the ETL and reporting process, standardizing KPIs and transitioning reporting to an intelligible Power BI dashboard. As a result, the energy drink brand achieved a 95% reduction in reporting turnaround time and a 100% improvement in the accuracy of its business performance KPIs due to the elimination of data lag, empowering the company with faster, more reliable insights.