Case Study: a leading original equipment manufacturer assesses CT and MRI device viability with Netscribes

Leading Original Equipment Manufacturer - Customer Case Study

The vendor, Netscribes, worked with a leading original equipment manufacturer (OEM) in the healthcare sector that sought to understand the market viability and desirable features for its new CT and MRI imaging devices before launching them in the US, Germany, and the UK.

Netscribes conducted in-depth interviews and a large survey with healthcare professionals in the target countries to test the product concepts and develop an ideal target product profile. Based on this research, Netscribes utilized a bottom-up patient-based model to forecast revenue and gauge the commercial opportunity, ultimately providing the client with a clear perspective on the products' market attractiveness.