Case Study: a leading oil and gas company improves fuel and mobility marketing strategy with Netscribes market research

Leading Oil and Gas Company - Customer Case Study

A leading oil and gas company engaged Netscribes to understand evolving customer needs and buying behaviors for fuel and non-fuel products in Malaysia. The client faced the challenge of gaining a detailed perspective on key decision-makers, the reasons customers chose competitors, and emerging trends in the fuel and mobility service provider space.

Netscribes conducted a comprehensive market assessment for the oil and gas company, which involved extensive secondary research and 200 primary interviews with stakeholders like fleet managers and drivers. The vendor delivered a detailed report that outlined the customer decision-making process, key vendor selection influencers, and competitive differentiators. Armed with these insights and recommendations from Netscribes, the client was able to enhance its marketing strategy and develop product packaging ideas to better resonate with the market and gain a broader share.