Case Study: a leading global telecommunications provider improves telecom buyer experience with Netscribes

Leading Global Telecommunications Provider - Customer Case Study

A leading global telecommunications provider faced significant information asymmetry in its industry, making it difficult for its B2B customers to find, purchase, and manage telecom services. Seeking to create a more customer-centric buyer experience, the provider partnered with Netscribes to gain deep insights into the buyer journey and the factors influencing product and supplier selection across multiple global regions.

Netscribes implemented a mixed-method research solution, combining primary interviews with secondary research to analyze the customer journey for various business needs like security and data storage. This approach identified key decision-makers, their challenges, and selection criteria. Netscribes provided the client with tangible insights, enabling them to better address buyer requirements at each stage of the journey. The analysis directly influenced the client's strategy, leading to recommendations for specific service bundles and business models, which helped the organization bridge the gap between buyer needs and the services they deliver.