Case Study: a leading cloud-based supply chain risk management provider improves pricing strategy with Netscribes competitive intelligence

Leading Cloud-based Supply Chain Risk Management Provider - Customer Case Study

A leading cloud-based supply chain risk management provider needed to identify the pricing models of its competitors but was unable to find this information through its own desk research. They engaged Netscribes to perform qualitative research to overcome this challenge.

Netscribes created a list of key competitor contacts and executed telephonic interviews to gather detailed data on pricing, value propositions, and sales procedures. The solution provided the client with a detailed report that included a competitive matrix, annual pricing models, and an analysis of each rival's digital visibility. This intelligence enabled the client to develop better, more informed pricing strategies for its own products.