Case Study: a leading American energy drink company improves influencer marketing ROI with Netscribes social media intelligence

Leading American Energy Drink Company - Customer Case Study

A leading American energy drink company was investing heavily in influencer marketing but needed to determine its return on investment. To ensure value from its spend, the company engaged Netscribes to monitor, analyze, and rank the performance of 450 social media influencers, measuring how often they promoted the brand and the effectiveness of their content.

Netscribes implemented a social media intelligence solution involving detailed tracking and a scoring methodology. They delivered a visual dashboard that ranked influencers based on engagement and ROI per $100 spent, categorizing them as high, medium, or poor performers. This enabled the client to manage influencer relationships effectively, determine appropriate compensation, and ultimately increase returns on its marketing spend.