Case Study: a large format printers producing company increases software usage with Netscribes customer behavior analysis

Large Format Printers Producing Company - Customer Case Study

A large format printers producing company, a global IT major, wanted to increase usage of its cloud-based decorative software. It engaged Netscribes to conduct a customer behavior analysis to understand user profiles, identify reasons discouraging adoption, and pinpoint the product's liked and disliked features.

Netscribes conducted a quantitative phone survey of over 200 customers across North America, Europe, and Asia. The study revealed that over 50% of respondents were unaware of the software and identified key barriers and desired improvements. These insights allowed the client to directly inform its marketing and product development strategy. Netscribes' analysis helped identify effective marketing channels, with 78% of users discovering the software through promotional emails, and 63% of active users reporting a positive business impact.