Case Study: a large CPG brand achieves stronger digital shelf compliance with Netscribes

Large CPG Brand - Customer Case Study

A large CPG brand faced the challenge of maintaining consistent brand compliance and monitoring key product information across numerous online marketplaces. This 90+ year-old company with over 400 brands lacked a cohesive view of its digital shelf, making it difficult to enforce pricing, availability, and content standards to foster brand loyalty. To address this, they partnered with Netscribes for a digital shelf analytics solution.

Netscribes implemented a platform that tracked over 22,000 SKUs daily across 16 marketplaces for 71 zip codes. The solution identified content inaccuracies, monitored pricing and inventory in real-time with alerting, and provided analytics on search rankings. This gave the client actionable data to ensure brand compliance, predict customer demand for better procurement, and ultimately streamline their digital commerce operations.