Case Study: Global Life Reinsurance Company gains insights into UAE retirement health insurance trends with Netscribes

How we equipped them with nuanced insights, enabling them to tailor insurance solutions that align seamlessly with the diverse preferences of their target demographics

The customer, a global life reinsurance company, needed to understand health insurance trends and preferences for people nearing retirement in the UAE to better navigate that market. They enlisted Netscribes to conduct consumer research surveys to gather these insights.

Netscribes implemented a solution by designing and conducting an online survey of 416 targeted respondents. Their analysis provided the client with a data-driven understanding of key customer decision drivers, product perceptions, and expected value propositions for retirement health coverage. This enabled the client to develop a tailored and effective retirement health product specifically for the identified demographic.