Case Study: Multinational CPG Corporation improves packaging insights and product placement with Netscribes eye tracking analytics

How to use eye-tracking data analysis for product packaging

The multinational CPG corporation sought to understand customer interactions with its products in retail stores to improve packaging, shelf placement, and overall marketing effectiveness. To tackle this challenge, they partnered with Netscribes, which utilized its eye tracking technology and analysis services to gain deep insights into the customer buying journey and visual attention.

Netscribes implemented a comprehensive solution, collecting data using Tobii eye trackers and processing it through a customized tool. Their analysis of gaze plots, fixation points, and pupil diameter trends provided the client with actionable insights on package visibility and consumer communication. This equipped the corporation with real data on customer behavior, enabling strategic improvements to marketing campaigns and identifying new opportunities for product innovation.