Case Study: a major medical device manufacturer validates a diabetic retinopathy screening prototype with Netscribes

How this client was able to systematically test its product in the market through Netscribes

A major medical device manufacturer engaged Netscribes to conduct market testing for its new diabetic retinopathy screening device prototype targeted at the China market. The client’s challenge was that its innovative device was procedurally very different from existing technologies, and it needed to validate that the product met end users' needs and expectations before its official launch.

Netscribes implemented a solution that included an epidemiology study to identify the winnable market size, concept testing via interviews with over 50 end users, and price point analysis. As a result of Netscribes' research, the client was able to recognize its target audience for training, identify the optimum price range for reimbursement negotiations, and determine the key opinion leaders and factors critical for purchasing decisions in community healthcare centers.