Case Study: a multinational automaker gains competitive channel intelligence with Netscribes

How Netscribes worked with the client to help it better understand competitor strategies and channel development activities

A multinational automaker wanted to conduct a competitor-mapping exercise to understand the channel development activities of its Indian competitors and stay ahead of market developments. They engaged Netscribes and its competitive intelligence solutions to address this challenge.

Netscribes performed an in-depth competitor analysis by gathering and synthesizing secondary data, which it then structured into a comprehensive presentation. The solution delivered was a detailed market intelligence database that tracked all competitor dealerships across India, including new openings, closures, advertisements, and promotional activities. This provided the client with a holistic understanding of their rivals' market positions through a master database that was periodically updated by Netscribes.