Case Study: a US-based global management consulting firm estimates marine engine TCO with Netscribes

How Netscribes’ primary research services helped the client to get a precise estimate of the overall cost of owning marine engines across target markets

A US-based global management consulting firm needed to analyze the total cost of ownership for marine engines across multiple global markets. Their primary challenge was gathering first-hand information from a hard-to-reach audience of boat operators and OEM dealers. They engaged Netscribes and its primary research services to overcome this obstacle.

Netscribes implemented a comprehensive research methodology that included background research, identification of qualified respondents, and a web-based CATI survey. The vendor completed the project within four weeks, successfully navigating a low incidence rate. As a result, the client received accurate, first-hand data that enabled them to achieve their objective of obtaining a precise estimate of marine engine TCO across their target markets.