Case Study: a leading medical device supplier improves respiratory disposable marketing strategy with Netscribes

How Netscribes played a pivotal role in helping it uncover key market gaps and offer timely insights to benefit its overall launch strategy

The leading medical device supplier engaged Netscribes to assess the viability and competitive opportunities for its new respiratory disposable portfolio in ASEAN markets. The challenge was to determine the product's feasibility and build a suitable marketing strategy by identifying how it compared to existing market offerings.

Netscribes implemented a two-phase solution involving secondary competitive analysis and primary research, interviewing hospital staff and physicians. Their product testing research identified specific product gaps and development initiatives for the client. Netscribes' recommendations enabled the client to successfully integrate these findings into its marketing and advertising campaign to competitively position the new portfolio.