Case Study: International Pharmaceutical Company refines infection-prevention training with Netscribes qualitative research

How Netscribes’ Life Sciences market research geared the company with qualitative insights to effectively steer their future training programs

The client, an international pharmaceutical company, engaged Netscribes to evaluate the market positioning of a new analgesic drug and understand physician perceptions of surgical site infections across Southeast Asia. The challenge was to analyze existing treatment patterns to identify best practices for minimizing post-operative infections.

Netscribes conducted qualitative research through in-depth interviews with surgeons, gathering insights on infection prevention. The vendor delivered a detailed analysis in a PowerPoint report, which enabled the client to refine its training programs to increase awareness and implement new practices across its operations.