Case Study: an American outdoor gear and clothing brand protects its brand from counterfeits with Netscribes

How Netscribes helped the client achieve its goals

An American outdoor gear and clothing brand faced significant brand value erosion due to the widespread sale of counterfeit products on auction sites and e-commerce platforms. To protect its intellectual property and combat unauthorized sales, the company partnered with Netscribes to implement a comprehensive online brand protection strategy.

Netscribes deployed a solution involving the daily monitoring of over 7000 websites, including auction sites, B2B and B2C marketplaces, and social networks for counterfeit listings and IP infringement. This intelligence allowed the client's legal team to take swift action against infringers. As a result, Netscribes helped drastically reduce the number of counterfeit products online, lowered financial losses from infringement, protected the brand's reputation, and decreased the overall cost of managing the enforcement program.