Case Study: a leading food and beverage company assesses Russia market entry potential with Netscribes

How Netscribes carried out the market assessment study

The client, the second largest food and beverage company in the world, sought to assess the market size and growth potential for flavored milk and convergence drinks in Russia. To build a market entry strategy, they needed an industry overview and market share data, so they partnered with vendor Netscribes for a market assessment study.

Netscribes conducted a detailed analysis of the Russian market and a comparative study of 12 other major countries to uncover opportunities and best practices. Their insights on market size, growth forecasts, and untapped potential enabled the client to understand the competitive landscape and prepare a well-informed market entry strategy for Russia.