Case Study: a renowned automobile brand manufacturer boosts brand perception and benchmarking with Netscribes

How Brand Perception and Performance Benchmarking Analysis helped a company strengthen its brand positioning

A renowned automobile brand manufacturer was investing significant resources into an annual event but was unsure of its impact on brand perception. To address this challenge, they partnered with Netscribes to measure the event's effectiveness and understand its return on investment.

Netscribes implemented a multi-faceted solution using web-based surveys, telephonic interviews, and social media analysis. By combining these data sources, Netscribes provided the client with actionable insights into consumer sentiment, their online share of voice, and a performance benchmark against competitors. These results enabled the client to identify experience gaps and pinpoint key social media influencers for future marketing programs.