Case Study: a Healthcare Technology Provider improves service contract strategy in India with Netscribes

Healthcare Technology Provider - Customer Case Study

A healthcare technology provider, a subsidiary of a major American conglomerate, wanted to gain insights into customer perceptions and competitor service contracts for its imaging and ultrasound equipment in India. They partnered with Netscribes to conduct an extensive assessment of service pricing models and customer entitlements to identify market gaps and improve their competitive positioning.

Netscribes implemented a two-pronged solution involving detailed comparative analysis and 60 in-depth interviews with key hospital and diagnostic center personnel. The resulting comprehensive report from Netscribes provided the client with critical insights into contract priorities, the high propensity for digital services like predictive tools, and key factors influencing purchases. These insights enabled the client to refine its service offerings and strengthen its strategic decision-making for the Indian market.