Case Study: a global integrated pharmaceutical company understands healthcare purchasing patterns with Netscribes

Global Integrated Pharmaceutical Company - Customer Case Study

Netscribes was engaged by a global integrated pharmaceutical company that needed to understand the adoption patterns for drugs, diagnostic tests, and medical equipment among major Indian hospital chains. The client's business challenge was to protect its market share and personalize its product offerings in the highly competitive Indian healthcare market.

To address this, Netscribes implemented a comprehensive market segmentation analysis. The solution combined a large participant survey with hypothesis testing on purchasing criteria and provided live tracking of competitive indicators. As a result, Netscribes identified the three hospital chains with the highest propensity to buy the client's products and delivered deep insights into purchasing decision patterns. This equipped the client to strategically engage the most attractive market segments and successfully drive acquisition for its IVD products.