Case Study: Global Fast Food Chain sharpens menu appeal with Netscribes consumer perception analysis

Global fast food chain sharpens menu appeal with consumer perception analysis

A global fast food chain engaged Netscribes to conduct a consumer perception analysis on the potential of launching a chicken-based menu across its European restaurants. The client's challenge was to gain insights into customer preferences regarding pricing, taste, quantity, and packaging to ensure the new menu's success and competitive appeal.

Netscribes implemented a solution involving 300 face-to-face quantitative surveys at the client's locations in France and Spain. The research provided strategic insights, revealing that nearly two-thirds of respondents supported adding chicken to the menu and identifying the most popular products and sauce preferences. The analysis equipped the client with a clear understanding of consumer perceptions, enabling them to strategically enhance their new menu's appeal.