Case Study: a confectionery manufacturer predicts sales impact from price changes with Netscribes

Confectionery Manufacturer - Customer Case Study

A confectionery manufacturer wanted to understand how changes in the price of its products would impact consumer sales volume. To support profitable growth, they needed to isolate the effect of pricing from other factors like promotions and package weight changes. They engaged Netscribes to tackle this business challenge.

Netscribes employed its in-house research and analytics capabilities to perform a statistical analysis using the client's existing data. The solution involved using econometric techniques to determine price elasticity for key products, assessing the impact of relative value across different retail channels, and predicting how sales volumes would change with future price adjustments. As a result, the client was able to establish the price elasticity of their key brands and predict probable changes in sales resulting from a change in price.