Case Study: an American multinational conglomerate corporation gains actionable consumer insights with Netscribes

American Multinational Conglomerate Corporation - Customer Case Study

An American multinational conglomerate corporation sought to gain a deep understanding of consumer needs and behavior related to floor cleaning tools in Thailand. To earn a competitive advantage, they needed to analyze honest, unfiltered product reviews to answer key questions about consumer concerns, methods, and brand perception. The company partnered with Netscribes to unlock these insights from e-commerce websites.

Netscribes implemented its AI-based User Review Analysis platform to automate the gathering and interpretation of over 2000 customer reviews for 30 products. This solution used NLP to classify feedback and extract key insights, revealing that cleaning effectiveness, product build, and fluid absorption were primary consumer concerns. The client gained a clear understanding of consumer purchase motivators and brand perception in less than a week, enabling their marketing, sales, and product teams to better align with consumer needs.