Case Study: Yakima achieves higher conversions and stronger Amazon growth with Netrush

Yakima boosts conversions 3.5x with Netrush

Yakima, a top car rack brand, faced significant challenges on Amazon despite its strong reputation. The brand partner, Netrush, was brought in to address issues including erratic orders, lack of transparency, constant stockouts, and violations of their pricing policy by unauthorized sellers, which threatened their premium status.

Netrush implemented a coordinated strategy that included brand protection to reduce sellers from over 20 to just one, enforced pricing policies, and improved demand planning and listings. As a result, Yakima gained control over its Amazon presence. The efforts led to acquiring 60,000 new customers, tripling conversions, doubling the average selling price, and achieving a customer lifetime value of $1,266.

Yakima