Case Study: Purecane develops new products and boosts Amazon conversion with Netrush

Purecane boosts conversion 32% with Netrush

Purecane, a brand of natural sweeteners, sought to maintain its growth momentum by expanding its product line but was unsure which new products to develop. They partnered with the vendor Netrush to help identify these new opportunities.

Netrush analyzed extensive Amazon category data to uncover high-demand opportunities for a brown sugar substitute and a confectioners' sugar substitute. Using these insights, Purecane was able to rapidly develop and launch both products. The results were significant, with the brown sweetener earning an Amazon Choice badge within one month and the brand's conversion rate reaching 32% after two months.

Purecane