Case Study: PEET Dryer expands into a new market with Netrush

Peet Dryer boosts top-line sales 53% with Netrush

Peet Dryer, a top shoe dryer brand, faced a saturated market with its core audience of hunters and outdoor workers. They were losing their "Amazon's Choice" status to competitors and experiencing a significant 85% year-over-year increase in advertising costs. Partnering with vendor Netrush, the challenge was to break into a new market and reclaim their competitive edge.

Netrush's solution was to expand the brand's appeal by targeting a new audience of mothers. They overhauled Peet Dryer's digital presence with new content and launched an omnichannel campaign funded by Netrush. This strategy successfully established Peet as a family brand, resulting in a 53% year-over-year sales increase, a 32% rise in new Amazon customers, and the reclamation of its status as the #1 searched-for boot dryer brand.

Peet Dryer