Case Study: Leatherman achieves brand control and international Amazon growth with Netrush

Leatherman boosts monthly sales 100x with Netrush

Leatherman, a leading multi-tool manufacturer, faced a significant challenge with its international presence on Amazon. Its European marketplace was disorganized, with hundreds of unauthorized sellers creating inconsistent listings and causing pricing issues, which damaged brand integrity. The vendor Netrush was engaged to address this problem and help form a brand protection strategy.

Netrush overhauled the international business by methodically tracking down unauthorized sellers to regain control of the brand and its pricing. The team reorganized the product catalog and tailored content for local markets. As a result, Netrush helped reduce sellers from over 300 to just 32 across numerous countries, achieving a 100x increase in monthly sales year-over-year.

Leatherman