Case Study: Purecane achieves new product growth with Netrush

How To Use Data To Fuel A Product Development Pipeline

Purecane, a natural sweetener brand, had already gained traction on Amazon with zero-calorie sweetener packets and canisters and later launched a baking sweetener in 2020. Looking to keep growing with new product development but unsure which direction to take next, they turned to Netrush for guidance.

Netrush analyzed Amazon category data to identify high-potential opportunities and found strong demand for brown sugar and confectioners’ sugar substitutes. Based on those insights, Purecane developed, named, and launched two new products within months, achieving a 32% conversion rate after two months and earning an Amazon Choice badge for its brown sweetener in one month.