Case Study: PEET Dryer expands into a new market and boosts sales with Netrush

How To Take On The Competition And Break Into A New Market

Netrush partnered with PEET Dryer, a top U.S. shoe dryer brand, as it faced growing pressure in a saturated market. The company was losing Amazon’s Choice status, competitor share of voice was rising, and cost-per-click thresholds were climbing sharply, signaling stronger attacks from rivals.

Netrush helped PEET expand beyond its traditional outdoor audience by repositioning the brand for moms and families, overhauling its DTC and Amazon presence with new content and funding an omnichannel mix of digital ads and branded video. This approach drove a 53% year-over-year increase in top-line sales, 32% growth in new customers on Amazon, 36% higher DTC traffic, and a return to the #1 searched boot dryer brand.