Case Study: Yakima achieves coordinated Amazon growth with Netrush

How To Steer A Brand From Chaos To Coordinated Strategy

Yakima, a leading car rack brand, needed help managing its Amazon business. Directly selling on Amazon was causing erratic orders, poor demand visibility, out-of-stock inventory, weak brand presentation, and MAP pricing violations that put pressure on retailer relationships.

Netrush stepped in with brand protection, MAP enforcement, demand planning, and listing optimization, while also running aggressive marketing to improve visibility and conversion. As a result, Yakima reduced rogue sellers from more than 20 to just one, added 60k new customers, reached a $1,266 customer lifetime value, increased conversions by 3.5x, and doubled average selling price per purchase.

Yakima