Case Study: Oberweis Dairy achieves easier online ordering and faster website updates with Netrix Global

Enhanced Website Delivers Delighted Dairy Customers and More Sales

Oberweis Dairy, a family-owned dairy in the Midwest, needed to upgrade its outdated website and e-commerce functionality. Their site was difficult to update, failed to sync with internal systems, and provided a poor user experience that limited sales. They partnered with Netrix Global to take over the project from a previous consultant and prioritize the necessary enhancements.

Netrix Global implemented an improved, mobile-friendly website with a more efficient order engine and content management system. This allowed the Oberweis marketing team to easily update content and promotions, while ensuring pricing was consistent across all channels. The solution simplified the home delivery sign-up process and created a unified platform for customers, customer service, and stores. Netrix's work is expected to yield positive gains in new sign-ups, order sizes, and customer retention rates.

Oberweis Dairy

Bruce Bedford

Vice President of Marketing