Case Study: United Overseas Bank (Thai) Pcl achieves HD 3G ATM video advertising and targeted customer reach with Netpresenter

UOB broadcasts HD quality video on ATMs via 3G

United Overseas Bank (Thai) Pcl wanted a cost-effective way to reach customers and passers-by through its ATM network but faced connectivity and budget constraints. The bank chose Netpresenter’s software to deliver HD-quality “ATM Digital Signage” on ATM screens and overhead displays to communicate offers and information.

Netpresenter was deployed on PCs in 200+ ATMs and streams HD video, photos and news via 3G (streamed at night) with features like autoresume and offline playback, avoiding costly leased lines (about 10% of leased-line cost). The solution let UOB target content by location, run 24x7 securely, reach millions in malls, transit hubs and other sites, and drove measurable customer engagement while cutting connectivity costs.

United Overseas Bank (Thai) Pcl

SJ Ngiam

System integrator Evantek