Case Study: Swissmetal achieves effective, immediate company-wide communication with Netpresenter digital signage

Effectively informing both office and factory workers

Swissmetal, a global supplier of high-quality copper and copper-alloy products, faced a growing internal-communication challenge in 2006: how to reach both office employees and the largely factory-based workforce during major organizational changes that were causing unrest. To address this, Swissmetal implemented Netpresenter digital signage software to provide timely, detailed information to all staff, including those without email or network access.

Netpresenter rolled out a multilingual solution (French and German) beginning with a six-month trial in Reconvilier and then to Dornach and Lüdenscheid, publishing identical news on large screens in factories and offices (and planning PC screensavers). The deployment quickly helped settle unrest by reducing rumours, ensured factory workers felt informed, cut overflowing email use by reserving email for management communications, minimized print work (resulting in significant cost savings), and enabled immediate, company-wide information delivery.

Swissmetal

Lucie Lusa

Corporate Communications & Marketing Manager