Case Study: Poppies Bakeries achieves unified, engaging employee communication with Netpresenter Digital Signage

Communication with Non-Desk Employees at Poppies Bakeries

Poppies Bakeries, a Belgian bakery group with non-desk staff across 13 bakeries in the EU and the US, struggled with inconsistent, error-prone internal communications driven by decentralized PowerPoint slides. To create uniform, controlled messaging for frontline employees, Poppies Bakeries chose Netpresenter and its Digital Signage solution.

Netpresenter deployed a centralized digital signage platform with templates and site-level publishing controls so only one person per location posts content, ensuring brand consistency and fewer errors. The result: communication is more structured, easier to read and more engaging for employees, now used across all 13 bakeries, and supported by fast responses from Netpresenter’s team; Poppies is seeing measurable improvements in information consistency and staff engagement and plans further SharePoint integration.

Poppies Bakeries

Lisa Coulleit

Communication Expert