Case Study: CEENTA (Charlotte Eye, Ear, Nose & Throat Associates) achieves faster, crisis-ready patient communication and marketing efficiency with Netpresenter

CEENTA & Netpresenter A high quality of messaging, even in times of crisis

CEENTA (Charlotte Eye, Ear, Nose & Throat Associates) needed a faster, simpler way to publish content to the digital signage screens in its clinics. In 2019 CEENTA selected Netpresenter’s digital signage solution to replace a cumbersome, multi-department process and deliver timely, engaging information to patients at check-in.

Netpresenter was rolled out to 22 TV screens across 18 CEENTA locations, enabling one person on the Marketing team to publish targeted slides, seasonal promotions, and video content from their desk. The result: a more efficient, productive Marketing team, measurable increases in patient engagement (patients asking front desk about promotions), and the ability to communicate urgent messages—such as coronavirus guidance—quickly and consistently using Netpresenter.

CEENTA

Olena Scarboro

Director of Marketing