Case Study: Barenbrug achieves company-wide, real-time employee engagement with Netpresenter

Barenbrug and Netpresenter a strengthened family feel for all employees

Barenbrug, a family-owned global leader in turf and forage solutions with more than 800 employees across 22+ countries, needed an alternative to its monthly newsletter that was often out of date, one-way, and didn’t reach many non-desk workers. To solve this, Barenbrug deployed Netpresenter’s News App for smartphones along with Netpresenter’s digital signage/narrowcasting on screens in canteens and public areas.

Netpresenter set up global and local channels for timely, interactive leadership updates, crisis communications, and real-time employee recognition. The Netpresenter solution now reaches all employees — including the roughly 40–50% non-desk workforce — increased engagement (leadership messages are the best-read), kept news current, enabled responses, and strengthened the company’s family feel.

Barenbrug

Mirella van de Sant

Global Marketing Director