Case Study: Grubhub boosts AI adoption with Netpremacy and Gemini

Grubhub boosts Gemini daily active users from 300 to 550 with Netpremacy

Grubhub, an American online food ordering and delivery platform, recognized the transformative potential of AI and sought to strategically evaluate and adopt Google's Gemini tool to refine workflows and boost content creation. To navigate this new technology and enhance their Google-first strategy, they partnered with vendor Netpremacy for expert guidance on a structured rollout.

Netpremacy implemented a comprehensive change management strategy featuring extensive user training and support. This solution drove a significant surge in Gemini adoption, with daily active users jumping from 300 to 550 and the total user base expanding from 40% to 55%. This measurable impact, including a 15% increase in usage, enhanced AI exposure across the organization and paved the way for future investment in the technology.

GrubHub