Case Study: ME-QR boosts revenue by 60% with Netpeak's Ad Exchange monetization

Me-qr boosts revenue 60% and adds £2M with Netpeak

me-qr, a global leader in QR services, wanted to increase its ad revenue beyond what was possible with its existing Google AdSense setup. The company partnered with Netpeak to upgrade its monetization system to Google Ad Exchange (AdX) in order to gain more control and unlock greater value from its ad inventory without harming user experience.

Netpeak implemented a careful, data-driven strategy, testing various hypotheses and ad formats across pilot markets. After initial approaches underperformed, a breakthrough was achieved by implementing Rewarded Ads via Ad Exchange. This format significantly increased revenue without aggressive ad expansion. As a result, Netpeak helped me-qr achieve a 60% increase in site revenue, generating an additional £2 million per year.

Me-qr