Netpeak
57 Case Studies
Case Study: LA NOVALE achieves 109% ROMI in two months with Netpeak PPC
A Netpeak Case Study
LA NOVALE achieves 109% ROMI in two months with Netpeak
The Ukrainian evening and wedding dress boutique LA NOVALE faced the challenge of tracking leads from its online advertising. Their website did not display prices or availability, requiring customers to call or submit a form for a fitting, which made attributing sales to their PPC campaigns difficult for vendor Netpeak. Additionally, they had a limited marketing budget with a target cost per lead of $11.
Netpeak implemented a solution using Ringostat for call tracking to identify lead sources. They optimized search campaigns, launched dynamic remarketing, and used the Netpeak Cloud Stop-Exit script to reduce bounce rates and increase conversions. The results over two months showed a cost per call of $9.50, which was $2 under target. They achieved a 109% return on marketing investment (ROMI) with 73 calls and 32 fitting requests generated.
View this case study…