Case Study: Brocard achieves sixfold app revenue growth with Netpeak PPC

Brocard increases app revenue sixfold in seven months with Netpeak

Brocard, the largest premium cosmetics retailer in Ukraine, faced the challenge of promoting its new mobile app to reach critical download numbers and drive sales. They partnered with the vendor Netpeak, which provided PPC (Pay-Per-Click) advertising services to address this need.

Netpeak implemented a multi-stage PPC strategy, beginning with campaigns to generate app installs at a low cost. They then introduced campaigns optimized for in-app purchases and launched highly targeted retention campaigns for existing users, such as abandoned cart and dormant user reminders. This approach resulted in 126,000 app downloads over seven months and led to a sixfold increase in app revenue for the client.

Brocard